Overview

Prof. Felix Oberholzer-Gee and I have developed an approach to strategic management of intellectual-property rights. A summary of the approach can be found in an article published in 2013 in the California Management Review. A more extended and current version of the approach is embodied in a “mind map,” which is available in the formats listed below. (Instructions on how to use one of these maps are available here.)

• • iThoughts
  • Freemind
  • Mindmanager
  • Html5

Syllabi

• • Harvard Business School, Executive Education (February 8-11, 2012)
  • World Intellectual Property Organization & University of Cape Town, Graduate School of Business (December 17-19, 2012)
  • Bocconi University (March 2018)
  • Bocconi University (November 2018)
  • Bocconi University (November 2019)
  • Intellectual Property and Financial Technology (Bocconi University 2021-2024)

Case Studies

Most of the case studies we use when teaching this topic are contained in the online libraries of the Harvard Business School or the Harvard Law School.

• • Intellectual Property at North Technology Group: Sailing Downwind (HBS Case Study 714403)
  • Apple Inc. in 2010 (HBS Case Study 710467)
  • Apple v. Samsung (HLS Case Study)
  • Calvin Klein and Warnaco Group: Negotiating a Trademark License (HBS Case Study N9-712-458)
  • Lexmark (HLS Case Study) (under construction)
  • De-Commodifying Coffee (HLS Case Study) (under construction)
  • Autonomous Cars (HLS Case Study)
  • Viacom v. Google (HLS Case Study)
  • The Travails of Rubber:  Goodyear or Badyear?  (HBS Case Study 808118)
  • Brighter Smiles for the Masses–Colgate vs. Proctor and Gamble (HBS Case Study 706435)
  • Ganeden Biotech (HBS Case Study 310073)