Intellectual Property and Business Strategy

Bocconi University
November 2018

Part I: Offensive Strategies (November 6, 10:00 – 12:30)

Reading Assignment

• • Apple, Inc. in 2010
  • William Fisher, “When Should We Permit Differential Pricing of Information?”

Part I: Defensive Strategies (November 7, 10:00 – 12:30)

Reading Assignment

• • Viacom, Inc.: The Battle Over Unauthorized File Sharing

last revised: November 1, 2018