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IP Strategy (Bocconi) — November 2018

Intellectual Property and Business Strategy

Bocconi University
November 2018

Part I: Offensive Strategies (November 6, 10:00 – 12:30)
Reading Assignment
    • Apple, Inc. in 2010
    • William Fisher, “When Should We Permit Differential Pricing of Information?”
Part I: Defensive Strategies (November 7, 10:00 – 12:30)
Reading Assignment
    • Viacom, Inc.: The Battle Over Unauthorized File Sharing

last revised: November 1, 2018

 

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