Intellectual Property and Business Strategy

Bocconi University
November 2019

Class #1: Offensive Strategies (November 11, 10:30-12:00)

• Reading Assignment: Intellectual Property Strategy at North Technology Group-Sailing Downwind

Class #2: Differential Pricing (November 12, 10:30-12:00)

• Reading Assignment: William Fisher, “When Should We Permit Differential Pricing of Information?”

Class #3: Defensive Strategies (November 13, 09:30-10:00)

• Reading Assignment: “Autonomous Vehicles are Just Around the Corner” (Economist, March 1, 2018)

Class #4: Negotiating IP Licenses (November 13, 10:15-12:45)

• Reading Assignment: Calvin Klein and Warnaco Group (handout)

Class #5: Selection of an Optimal Strategy (March 15, 10:30-12:00)

• Reading Assignment: Apple, Inc.: Strategic Management of Intellectual Property

last revised: November 14, 2019