Intellectual Property and Business Strategy

Bocconi University
March 2018

Lecture #1: Offensive Strategies (March 13, 09:30 – 10:15)

Discussion: North Sails (March 13, 10:15 – 11:00)

• • Reading Assignment: Intellectual Property Strategy at North Technology Group-Sailing Downwind

Lecture #2: Differential Pricing (March 13, 11:15 – 12:00)

Discussion: Lexmark (March 13, 12:00 – 12:45)

• • Reading Assignment: William Fisher, “When Should We Permit Differential Pricing of Information?”

Lecture #3: Defensive Strategies (March 14, 15:30 – 16:15)

Discussion: Autonomous Cars (March 14, 16:15 – 17:00)

• • Reading Assignment: “Autonomous Vehicles are Just Around the Corner” (Economist, March 1, 2018)

Lecture #4: Negotiating IP Licenses (March 14, 17:15 – 18:00)

Exercise: Calvin Klein v. Warnaco (March 14, 18:00 – 18:45)

• • Reading Assignment: Calvin Klein and Warnaco Group (handout)

Lecture #5: Collaboration (March 15: 09:30 – 10:15)

Discussion: Lessons from Apple, part 1 (March 15: 10:15 – 11:00)

• • Reading Assignment: Apple, Inc. in 2010

Lecture #6: Rapid Dissemination (March 15, 11:15 – 12:00)

Discussion: Lessons from Apple, part 2 (March 15, 12:00 – 12:45)

• • Reading Assignment: Haim Mendelson, “The Iphone and The Smartphone Wars”

Lecture #7: The Crisis in the Entertainment Industry (March 16, 09:30 – 10:30)

Discussion: Legislative Responses to the Crisis (March 16, 10:30 – 11:30)

• • Reading Assignment: William Fisher, Promises to Keep, Chapter 6

Discussion: Viacom v. Google (March 16, 11:45 – 12:45)

last revised: March 2, 2018