Overview

Prof. Felix Oberholzer-Gee and I have developed an approach to strategic management of intellectual-property rights. A summary of the approach can be found in an article published in 2013 in the California Management Review. A more extended and current version of the approach is embodied in a “mind map,” which is available in the formats listed below. (Instructions on how to use one of these maps are available here.)

• • iThoughts
  • Freemind
  • Mindmanager
  • Html5

Syllabi

• • Harvard Business School, Executive Education (February 8-11, 2012)
  • World Intellectual Property Organization & University of Cape Town, Graduate School of Business (December 17-19, 2012)
  • Bocconi University (March 2018)
  • Bocconi University (November 2018)
  • Bocconi University (November 2019)
  • Intellectual Property and Financial Technology (Bocconi University 2021, 2022, and 2023)

Case Studies

Most of the case studies we use when teaching this topic are contained in the online libraries of the Harvard Business School or the Harvard Law School.

• • Intellectual Property at North Technology Group: Sailing Downwind (HBS Case Study 714403)
  • Apple Inc. in 2010 (HBS Case Study 710467)
  • Apple v. Samsung (HLS Case Study)
  • Calvin Klein and Warnaco Group: Negotiating a Trademark License (HBS Case Study N9-712-458)
  • Lexmark (HLS Case Study) (under construction)
  • De-Commodifying Coffee (HLS Case Study) (under construction)
  • Autonomous Cars (HLS Case Study)
  • Viacom v. Google (HLS Case Study)
  • The Travails of Rubber:  Goodyear or Badyear?  (HBS Case Study 808118)
  • Brighter Smiles for the Masses–Colgate vs. Proctor and Gamble (HBS Case Study 706435)
  • Ganeden Biotech (HBS Case Study 310073)